12 Steps to Social Media Success
In this post, you will know the 12 Steps to social media Success to your business.
More than 90% of marketers indicated that they use social for promoting which social media marketing is very important for their business.
A big a part of success on social media is taking advantage of all of the out there tools and information to conduct marketing research. looking for a core audience, building a persona of a possible client, researching influencers for your campaigns and examining the strategy of your competitors are all inside your reach with purpose-built tools.
Social also allows corporations to develop a sturdy content strategy. Get to understand your audience and hear their feedback to develop content that addresses their pain points and answer the queries that arise during their client journey.
Step 1. Research and know your audience
Use Google Analytics to see what are your best performing articles.
Step 2. Pic your Social Platforms
There are only so many hours in a day, pic your battles.
Step 3. Pic your KIP’S
Unique Visits, Bounce Rates, Page Views, Social Sharing, Leads, Sales are just a few you can use.
Step 4. Write a Social Media Playbook
Make your plan but make sure to review it every quarter and adjust as needed.
Step 5. Align your Company Around your plan
Make it all transparent for all companies so everyone is accountable.
Step 6. Schedule and Hour each week to schedule posts
When you hear breaking news is your industry, might be a good idea to adjust your schedule.
Step 7. Create a Content Bank
Use Evernote or Wunderlist to keep track as it syncs all platforms and you can also easily share with others.
Step 8. Post Relevant Content
Use Google Alerts to get the latest news.
Step 9. Treat all Social Channels Separately
Also remember that each site has different ideal image sizes.
Step 10. Assign someone as a customer service Representative
This just depends on your company structure and resources.
Step 11. Reporting
A monthly report is fine for most companies to analyze their position.
Step 12. Reanalyze
When A/B Testing, make sure your content sticks with your overall marketing goals.
Also Read – 10 Benefits of Social Media for your Startup
Put These Step to Use
With these 12 Step Social Media Success, you’ll be well on your way to building an engaged audience and establishing your brand’s presence across all your social channels.
Do you have any social media step that you love to follow? Let us know in the comments!