Social Media Pros & Cons in Digital Marketing

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Social Media Pros & Cons

Social media is the term we use to describe platforms that bring people together for the exchange of information.

TwitterSocial Media Twitter

Pros

  • Easy to set up and use.
  • 140 character limit keeps messages to the point.
  • Easy to search network for content using hashtags.

Cons

  • Volume of messages can lead to information overload/loss of message.
  • Not the best platform for showcasing visual content.
  • Short messages can be limiting.

FacebookSocial Media Facebook

Pros

  • Easy to use, set up and control from a variety of devices.
  • Allows you to communicate, publicly or privately, in real-time.

Cons

  • Privacy issues.
  • Marketing campaigns can be time-consuming.
  • Has become very ad-focused.

YouTubeSocial Media YouTube

Pros

  • Allows you to connect more directly with your audience.
  • Can be used to explain complicated concepts more easily than using text.
  • Users don’t need to follow you to discover you content.
  • Can be found in search engine results.

Cons

  • Quality and editing need to be top notch; the results can be embarrassing if done badly.
  • Requires grater planning and time investment than other channels.

PinterestSocial Media Pinterest

Pros

  • As users are encouraged to discover content for themselves, there’s not so much emphasis on actively engaging your audience.
  • Images are hyperlinked to the original source.
  • Selective following adds appeal to audience.

Cons

  • You need to ensure your imagery is well chosen, optimized and that the design is sharp.
  • Audience demographics can be limited.

InstagramSocial Media Instagram

Pros

  • Simple to use.
  • Fastest –growing social network in 2014.

Cons

  • Links don’t work in captions.
  • Limited integration capabilities.

LinkedinSocial Media Linkedin

Pros

  • Allows networking opportunities and promotes direct business relationships.
  • Enables sharing of knowledge and expertise.

Cons

  • The B2B focus means the audience is limited.
  • Ads can be poorly targeted, leading to a potential overload of irrelevant content.

Google plusSocial Media Goolge Plus

Pros

  • Having a profile has SEO benefits (ie, will help your site’s visibility in search engines)
  • Easy to use and integrates with Gmail and Google Docs.
  • Easy to find people and discover people to follow.

Cons

  • Very similar to Facebook.
  • Promotions and contests are strictly forbidden.
  • Lack of market share.
  • Limited audience size.

We, at Abhiseo, aim to help beginners and experienced webmasters to explore tips and tricks to improve website’s performance over social media channels by following relevant blogging sites, digital marketing strategies as well as SEO techniques. Here you can learn best online platforms Digital Marketing in Noida.

Also Read – What is Digital Marketing and why it Matters – Abhiseo Point of View.