The Top 10 Email Marketing Tips
Despite what you may notice, email marketing is actually a complicated process with lots of moving parts. But that doesn’t mean that you can not have a compelling email marketing program or campaign while keeping things relatively simple. Comm 100 has narrowed down the ten email marketing tips which you entirely must remember. If you follow them, you certainly won’t fail!
Email Marketing Tips No.1: Maximize Your Email Template Dimensions
You don’t have lots of space in a person’s inbox to communicate a message, and also most of your users will soon be viewing your email in a preview pane with the images switched off. Make sure that the HTML email template isn’t more than 600 pixels wide so which you definitely get your value proposition and at least one link into the first 100 pixels of height. It won’t look as beautiful as putting a shiny header graphic on the market. However, it will yield improved results. Additionally, consider a secondary column onto the right or left hand side to acquire more information above the fold of an email preview pane!
How it appears in those dimensions with that restriction is how needs of users will observe that the final email.
Email Marketing Tips No.2: Make Sure Your Email Has Obvious Links
It’s quite that simple to define the primary intention of an email. Without driving clicks to an own page or website, end users cannot convert to sign-ups or customers. The secret to accomplishing this is, entirely just, capitalise on every moment where a user might feel forced to click. Using strong calls to action and also authoritative “click here” messaging will also help you.
Takeaway Message: It’s a best practice to get many links and to be sure that all those links are apparent to the user.
Email Marketing Tips No.3: Minimize Your Use of Images
We’ve covered this in excellent detail in a previous article, however, bear in mind that an email is not just a print mail piece. Many (if not many) of your recipients will not see the images included in your email, which means that every image you add could be wasted distance. Use well-coded HTML instead of small image design. Never send an email which is just one big image and indeed don’t set any messaging in an image that a user needs to see to finish the action you want from an email (i.e. “click here” or “order today” messages).
Takeaway Message: Use images sparingly, rely upon HTML to enhance the appearance of your email and never use an image to convey a critical or essential message.
Email Marketing Tips No.4: Make It Easy to Unsubscribe
It might appear counterintuitive to create it just for a user to leave your mailing list, but the other option is much less appealing. When users become frustrated while trying to figure out just how to eliminate their email from your list, they eventually just start to flag your email as spam. Every user that notes your email like being spam counts against your own sender reputation with email providers and makes it tougher (and sometimes impossible) to receive your email into the inbox instead of the junk folder.
Take away Message: Have clear, easy-to-find unsubscribe links which require minimal action from an individual to finish the endeavour of unsubscribing.
Email Marketing Tips No.5: Follow Spam Tips EVERY Time You Send Email!
We’ve also covered in detail the best ways to avoid getting flagged as spam and removed from your users’ inboxes, but we still can not emphasise enough just how important it is to stick to those steps. More importantly, it’s important to check out them by the beginning of one’s email marketing effort also to follow them every single time you ship. We are aware that it’s tempting to send a capable earnings email that trends against some of our advice for staying from the junk folder, however it only takes one email that looks like its high spam to continue to keep you out of the inbox for weeks, months or even years afterwards.
Takeaway Message: Even if it means that your email isn’t as useful as a sales tool, following all of the steps to avoid being flagged as junk is absolute, unquestionably critical with every send.
Email Marketing Tips No.6: Keep Your Text Short and Easy to Scan
Many users aren’t going to read the complete text from your email address. They are going to scan it for key points they could be interested in. Keep your text short (tiny paragraphs or bubbles) and use font bolding and additional colours to highlight phrases or words that you know will likely be important to your users and clients. Too much text will get your email deleted only about as quick as anything, plus it makes more risk for triggering spam filters.
Content may drive the internet. However, it doesn’t improve email performance. Write concisely, user trigger and keywords and make sure that the most important messages are highlighted or bolded.
Email Marketing Tips No.7: Maintain Your Email List Clean
There’s no value to maybe not taking time and making an effort to ensure that you are removing bad email addresses from the house list. Making sure that incorrectly formatted email addresses have been captured when somebody signs up and then “pruning” addresses which can be returned as undeliverable, non-existent or with full inboxes from the email list before another send isn’t optional if you would like to have an active email marketing program. If your file starts to demonstrate a higher proportion of undeliverable email addresses, email providers will flag you as spam.
Take away Message: Actually, if it creates more work with you, ensure that you are pruning your list and removing bad emails out of it. The result if you don’t will put you in the spam folder!
Email Marketing Tips No.8: Properly Use Alt Text, Title and Linking with Images
Because using images in email can cause dead space, maximising the code behind those pictures is critical. Make sure that all one’s models have both alt text and title text because different browsers will scan those two types of text differently (Alt text and title text will be the text messages which arise when an image will not load or whenever somebody hovers over a picture with a mouse). Additionally, make sure that every one of your photos is now actually linked to a landing page or website. This manner, at a minimum, your potential image dead distance may still drive traffic to your destination.
Takeaway Message: Make sure that most of your images are correctly coded. This means not just making sure that the image height and width is suitably defined but additionally that the model has alt text, title text and also is linked to some page or landing page.
Email Marketing Tips No.9: Send Test Emails BEFORE Sending to Main List
There’s nothing worse than sending an email and then finding out that it moved right to the junk folder or that something in your email layout jumped in Hotmail’s email viewer or Outlook’s preview pane. Before sending an email to your entire list, send a test version to your test account using every one of those big email providers (Gmail, Yahoo, Hotmail/Live/MSN and also any reports using an Outlook client). If you find really no significant segments of your list using yet another email provider, you’re going to want to include this in your test as well. If you catch any mistakes, then there’s still time to get started disassembling your email and fixing them or eliminate a problematic segment of one’s email list.
Take away Message: Catching a mistake in an email sent to some seed speech is futile if it happens when you’ve already delivered to the main list. Utilize your seed addresses to test send to and assess formatting and deliverability before you send to the main list.
Email Marketing Tips No.10: Be Certain to Piggyback A Text Version
We’ve previously discussed how to decide if you should use an HTML email or even a text-only email, and also we recommend that you simply utilise either. However, at a minimum, if you’re using an HTML email you must piggyback a text-only version of the email onto your send. Some people do elect to view email as text only, and, increasingly, individuals are reading text-based email exclusively on mobile phones.
Take away Message: Make sure, no matter what, that the HTML email address has a piggybacked text email attached to it! It’s that simple!
Bonus Tip! Always Ask Users to Add You to Their Contact List!
At every opportunity, remind users that they can rest assured that they will not miss out on the invaluable information that they love receiving from you if they add your send address to their email connections list. The more people you get doing that, the higher your deliverability will be!
These ten email marketing tips make you a fantastic email marketer. However, they will undoubtedly make you a lot better than many! Just use these tips as a checklist after putting your email campaign together, and you’re going to be okay!