Higher conversion rates and higher rankings- these are two major targets of every eCommerce business owner. You may have designed an attractive estore for your customers. However, until your SEO campaign gives the best result, you will not earn revenues. Unfortunately, due to some mistakes, you cannot find the desired outcome from your SEO campaign.
Why should you give importance to your eCommerce SEO ranking?
It has become highly important for every business to find a position in the organic search result. The average CTR of high-ranking websites is about 36%. But, for the websites on the second page, the CTR rate goes down to 12.5%. Thus, these websites lose several clicks and opportunities. It is the major reason for which you need to invest in eCommerce SEO services. Brainvire is one of the reputed agencies offering SEO solutions for eCommerce businesses.
You can find more information on Brainvire’s eCommerce SEO services here.
Now, you can read a comprehensive guide on how to get better results from eCommerce SEO.
Research your competitors’ sites–
The biggest mistake of your SEO campaign is your avoidance of competitor research. While thinking of competitors, you have to focus on e-stores selling your products. However, blogging sites in the relevant field may also be your competitors. From analyzing these websites, you can find business opportunities. You will find it easy to write better content.
Choice of keywords–
As you have already analyzed your competitors’ platforms, you have identified the keywords used by them. You should also know about their domain authority. Try to gain higher authority for your pages.
It is better to install a special tool to research keywords. While comparing different competitors’ sites, you will detect keywords gap.
Look for keywords with lower competition and higher search volume. You can find better ranking of your e-store in the search result.
Get links from reliable sources–
Take some time to gain inbound links to your eCommerce website. Although linking is important, you have to receive links from trusted websites. Make a long list of those sites from where you like to obtain your links. These websites must not have a high spam score.
Make the site navigable–
You must go through the website’s navigational structure thoroughly. There are some elements defining the overall structure. Moreover, you should find how your competitors have placed their product descriptions, categories, and product pages.
Navigation must be smooth, and the checkout process needs to be frictionless. Organize your eCommerce platform to make it accessible easily. Make sure that every page of your site can be traced without any hassle.
Audit the website- Check potential errors–
You have invested much time and resources in gathering keywords and doing several other activities. Now, you need to audit your eCommerce platform to find the hidden flaws. These flaws affect the position of your eCommerce store.
SEO professionals use premium tools to check your website images, links, and CSS. They can easily find your website errors and solve them instantly.
Moreover, you have to check the 302 redirect pages and 404 redirect pages. Furthermore, it is essential to remove duplicate content from your eCommerce pages.
After identifying the major errors, you can work on your website’s page loading speed. Your customers will not like the slow-loading site. In some cases, the loaded page misses a few elements. Your visitors will leave your eCommerce platform when the page takes more than 3 to 4 seconds to load.
Your eCommerce site should be a fast-performing platform to avoid losing customers. Moreover, Google also considers your page speed to decide on your website’s rank.
There are some ways of lowering the site loading time.
- Select the right platform
- Choose a CDN
- Purchase more space on the hosting server
- Lower the image sizes
Check mobile-friendliness and usability of your eCommerce site–
The best eCommerce sites are highly usable, and thus, they have gained a higher ranking in the SEO result. That is why you must consider usability as one of the major ranking factors for your SEO campaign. You can do a usability test for your site to know the performance.
Another relevant thing for you is mobile optimization. Your potential customers like to place their orders from their smartphones. When your site does perform smoothly on mobile platforms, you may lose several deals. Complicated checkout and small screens are major reasons for cart abandonment. To reduce the shopping cart abandonment rate, you have to focus on the mobile optimization process for your eCommerce store.
Integrate a blogging section–
It is another smartest step to find better SEO results for your eCommerce store. Write informative content about your products to educate your customers.
To get more SEO tips, you can consult certified professionals. They will let you know about the latest SEO trends and techniques.
