Your SEO Agenda – 4 Steps to Optimizing Your Website
In this article your can learn Your SEO agenda: 4 Steps to Optimizing Your Website. Brands and business houses are no longer alienated from the tech-savvy world. The constant need to keep up with the race has brought forward the concept of SEO or Search Engine Optimization. Do you want to rank 1 on Google ( or any search engine for that matter )? Stay tuned as we bring you some of the best techniques to optimize your website using SEO.
What is SEO?
SEO or search engine optimization is one of the best ways to get traffic for your website. Here is how it works. When you search for a certain keyword on Google, you get tons of results in a matter of a few seconds. Ever wondered how or why your search engine displays the results in a certain order?
Also Read – 5 Local SEO Strategies That You Can Do Right Now
You may have noticed 90% of people stick to the first page of results, and when they don’t get what they are looking for, they simply don’t bother looking for the second page. Even the relevance of search results gradually decreases as you move forward to succeeding pages. So…what is this sorcery?
Why do you need SEO for your website?
Most users, generally stick to the first three results on the very first page aka the Golden Triangle. When people see something relevant to them and your website is on the first page of search result, bingo, you are an ace at SEO. These are not just random visitors, these are users looking for exact information. Your website exactly offers what they are looking for. That is the goal of SEO!
Still wondering why invest money and time on SEO for your website?
– You give your visitors exactly what they are looking for.
– It establishes a sturdy foundation for an awesome website that helps in building trust and credibility.
– SEO undoubtedly affects the Buying Cycle as customers search for a relevant trustworthy website that is easy to navigate.
AND !!!!!! MOST IMPORTANTLY
YOU HAVE TO BE ON PAGE 1 TO WIN THE CLICK!
With over a million websites and gazillion users, it is hard to make it to the front page…or not? Here is how you can easily fit into the golden triangle.
Step 1: Analyze the target market and plan accordingly
Conducting a good website analysis comes first. Analysing keywords and codes will give you a fair idea of how well you’re positioned. Then comes competitive analysis. Examine your content and pick out frequently used keywords. Pick five websites with similar content base and note their engine rankings. This will help you get an understanding of an effective engine positioning strategy. The next step is a no brainer.
Draft a list of keywords that potential customers would probably look for. This will help you establish a customer base and gradually capture a market segment. Think from a viewer’s point of view, what would you search for if you wanted to find your page on the web?
Step 2: Draft an inclusive list of content relevant keywords
Re-scrutinize your primary list of keywords. Find out the most recent (relevant) search engine queries, this will help you find out the number of websites that are competing for the same keyword. There are many websites that provide link building services. Look carefully for how exactly a user searches for one particular keyword. Are there any misspellings or errors? Include those errors in your keywords list. For example, users might be searching for ‘holywood movie list’ instead of Hollywood movies list’. Do your own ranking assessment. For starters, you can maintain a weekly Excel Sheet and update it on a regular basis. Self-assessment is the key to improvement.
Step 3: Optimize your content and get ready for final submission
Create keyword based titles that will help your search engine identify and prioritize your content over others. Proper meta tags and description are inevitable to get your website on the first page. Randomly placing keywords here and there can create a keyword cluster and will do more harm than good. Draft a guideline for keyword placement and strictly adhere to it, noting down any deviations. This will help integrate SEO friendly keywords in your source code and search engines will take no time to figure out what the web page is all about. Our job is to make the task easier for search engines and creating XML and HTML versions does just the same. Finally, submit your website to directories both free and paid such as Yahoo!, Business.com, DMOZ and the like. Once you are done with the basics, you can choose to opt for Adsense ( subject to conditions and guidelines). This is when your website starts to pay you for your hard work.
Step 4: Continuous Assesment : Analyze. Correct. Maintain
The last step is the most important. Analyze, correct and maintain. The worst mistake any online business can make is get carried away by success and lose track of innovation. With more than a million websites competing for the first page, you simply cannot afford negligence. Assess individual keywords and their current performance. Do they serve you any purpose or is there any change needed. Make necessary additions or deletions
One smart way to incorporate desired keywords and make your website 100% SEO optimized is to create an in-house blog.
SEO is the only alchemy to a successful website. Follow these four steps and get the website of your dreams in the Golden Triangle in no time!!!
