Search engine optimization is critical if you want to grow your business and expand it to new heights. Regardless of its scope, be it local or international, SEO has the potential to bring in more traffic and growth to your company
But this brings the question, which are the main SEO strategies you need to focus on in 2020? Here are the main ideas to focus on, ideas that have the potential to bring in more profitability and traffic to your business.
Voice search and mobile SEO
Since a lot of people (more than 50%) use the internet from a mobile device, it’s imperative to have your website ready for mobile users. That means having a fully responsive website design, as well as menus that cater to the mobile audience. On top of that, voice search is another important aspect to consider at this time
More and more people use voice search systems like Alexa or Siri, so having better support for this type of search is pretty much mandatory.
What that means is you have to add natural keywords, just like people would search themselves. Also, you want to have most of the critical information on the first page. You need to research snippets for your queries, and you must share concise, quick answers.
Off page optimization through article submission
You do want as many links as you can towards your website, and article submission can help. Find some industry directories and then try to get as many links as you can towards your site. It might not seem like a whole lot, but every little bit of information matters here, so just try to consider all the possible options. Also, try to submit content to as many directories as you can, since it leads to more and more exposure.
Optimize for search intent
Ideally you want to create posts that are easy to go through and which include what people search for. Listicles are particularly handy here, but try to take your time and ensure that you offer as much guidance and assistance as you can.
The more you do so, the better it will be in the end. Try to use that as your advantage, and you will appreciate the way everything comes together. As long as you offer readers what they want and structure it nicely, it will work very well. The idea is to adjust and adapt everything to deliver the best experience and also not over encumber anything.
Diversify your content
One of the things that people don’t look for in 2020 is stale content. You need to diversify the content, make it as impressive and interesting as it can be. Adding in some infographics, videos, images, graphs, charts, and so on can make your content feel powerful. And that’s what you want to show customers, that you can offer value and they will be there as quickly as possible.
You need to take your time and adapt or adjust the process in a proper manner, otherwise there will be challenges that can arise.
The reason you want to have multimedia in your content is that it entices people. It makes them click, stay more on your website, and you can generate conversions this way. Even if it might not seem like a whole lot at first, it will make a huge difference, and that’s what you want to pursue at all times.
Always focus on link building
Link building continues to be a top SEO strategy in 2020 as well. It’s easy to see why, links show that your content is relevant, and it can bring in front some amazing results and tremendous value.
You just have to check that out, give it a try for yourself and the experience will be really impressive every time. You can browse the web for industry links, create better content and then contact the website owners to ask for a link to your website.
It might not seem like a lot, but a lot of website owners are always looking for valuable content for their audience. And if they feel your content fills that void, of course they will link to you. That’s why you need to try it.
That being said, you should repair any broken links on your website. When traffic comes to your website, you want everything to work, and you will be incredibly impressed with the way everything comes together. Just make sure that you give it a shot and you will be happy with the results.
You can also perform competitor analysis and check their backlinks. One thing you will see is high tier links. Try to see what content they wrote there, who linked to them, and make something better. You can contact that website, which links to them or something better. Either way, you can learn ways to generate links from the competitors, so that’s something to consider.
“Link building continues to be to Seo strategy in 2020 as well. It’s easy to see why links show that your content is relevant, and it can bring in front some amazing results and tremendous value”
Featured snippets
One thing to keep in mind about featured snippets is that they are short summaries of an answer to search queries. They are straightforward to reach and Google continues to promote websites with valuable information this way.
This is an excellent method to offer customers lots of value and also generate a lot of leads pretty fast.
What you want to do is to focus on question-based keywords and queries. You can go to the People Also Ask section, as you can see what the audience is interested in, and once you do that, you will find results to be second to none every time.
Continue to share lots of videos on your website
Video is excellent for SEO, it helps rank high and videos are 50 times more likely to show up on the first page for a keyword when compared to a regular website link. So you have to create videos and ensure that you post them online.
Remember, video is the new king of content for a lot of people, and you have to adapt your approach to that so you can get the best results. It’s not easy to do so, but with the right approach, it can totally work.
Create longer content for on page SEO
Yes, long content ranks high, and it will show Google that you are indeed offering value through your information. Doing that is not easy, but it will show the true value of what you can offer and the quality of all content pieces.
The more content you share, the better it will be. Just ensure that you always focus on value and professionalism, provide people with a variety of research and documentation, then it will be great.
Of course, it doesn’t matter if your content is long if it’s low quality. So you need the right quality and plenty of information, otherwise your content will not be able to rank. What you want to do is to share your knowledge and expertise, offer customers as much info as possible, and you will be incredibly impressed with the way everything works together.
It’s a good rule of thumb to see what competitors wrote on your topic and then include some of their ideas too. Of course, the main focus is to create better content than what they have, as that’s what will offer you the most value and results. Once you start doing that, things will be a lot better.
“Of course, it doesn’t matter if your content is long if it’s low quality. So you need the right quality and plenty of information, otherwise, your content will not be able to rank”
Image optimization
Your website needs to be fast, it has to load quickly, and people shouldn’t wait for it. That’s why you need to optimize images. More often than not, image sizes can be very high and that can bring in problems.
Optimizing image size or converting to another format like JPEG, which is faster to load, can be a very good idea.
We recommend you to take this into consideration because it works very well and it can be adapted and adjusted to your own needs. Once you optimize images properly, you will have a faster page loading time.
You will also, improve the SEO and bring in a better user experience. Now you see why customers want this type of assistance and support, so try to take that into consideration for the best results.
“Once you optimize images properly, you will have a faster page loading time. You will also, improve the SEO and bring in better user experience”
Use Google Analytics for performance tracking
A lot of website owners don’t really check their analytics and that’s a shame. These can help you figure out what’s wrong from an SEO standpoint and adapt everything to optimize the process. Even if it might not seem like a lot, proper optimization can make a huge difference. We recommend you to rely on analytics because they make a huge difference, and the ROI can be second to none.
Get an SSL certificate
How can this affect your SEO? Believe it or not, Google focuses a lot on website safety. And since an SSL certificate shows you are indeed protecting your website, it can make a huge difference.
So you should totally check it out for yourself and the value can be really impressive. Since cyber-attacks are on the rise, you really want to speed things up and ensure your website is working really well and your content and data are protected.
An SSL certificate and other additional measures can indeed help a lot, so all you have to do is to find the right ways to protect yourself. It will undoubtedly be worth it in the long run!
Establish your local listing with Google My Business
Whether you want local SEO or not, it still makes sense to get your Google My Business page. The reason is simple, it shows that your company is legit, it also offers a link to your website, opening and closing hours, address and phone number.
Obviously people want to know as much about your business as possible, and this can make a huge difference. Just try to consider that, and you will be thrilled with the process in the end.
Try to keep people as much time as possible on your website
Why is that important? The click-through rate and dwell time show Google that your information and content are of good quality. That means the more people stay on your website, the better it will be in the end.
Usually you will have no problem keeping people on your site if the content is very appealing and just plain good. But you have to show professionalism, reliability and to offer a wealth of
information that people would just browse your site for hours and hours to find the stuff they want. The more you apply that, the better it is.
“The click-through rate and dwell time show Google that your information and content are of good quality”
Try to improve your content all the time
The reason is simple, things are changing all the time, so it makes sense that your content can become outdated sometimes.
Which is why you need to update your content and provide accurate information. Not only is that relevant for your readers and customers, but Google also likes this.
There’s a reason why many top websites out there are continually updating their content. They are offering the best and most accurate information to customers, and that certainly brings in some great benefits.
Conclusion
All these strategies, tips and tricks work great for search engine optimization, and you should consider using them right away. It’s essential to stay up to date with the latest SEO trends, and once you do that the return on investment can be second to none.
Reaching the top of any search query is not easy, it requires a lot of work and commitment. But the truth is that with the right SEO strategy, you will have no problem getting the very best outcome. It’s an excellent opportunity to consider, and you will appreciate the true value and quality brought to the table.
Don’t hesitate and try out these great tips and tricks today, they will help boost your SEO, increase your company’s profitability, and the ROI can be outstanding in the end!
