A website can increase their reach and traffic rates by utilizing search engine optimization techniques.Search engine optimization processes generally involve optimizing the pages such that search engines rank the website as relevant. Website owners are the target audience of SEO tools, which allow these owners to understand and improve their website for search engine results. The current market is overflowing with all kinds of SEO tools to track Google Rankings.
For a novice setting out to make their website successful, navigating this confusing maze of a market can be daunting. Tracking your rankings based on locality, regions, and the user base is necessary to ensure that your website stands out among its competition. The right SEO tool gives you exactly this and more, allowing you to present the best form of your website to your audience.
- Whitespark
Whitespark is a service provider company that targets issues surrounding local search engine problems for small businesses and enterprises. Some of the tools and services they provide are as follows,
- They curate a list of all the places your website or your competition’s website exists on the Internet. This service allows your business to analyze its potential and reach.
- They allow you to track your local rankings at a city and zip code level on both Google and Bing.
- It allows you to build your business’s reputation by automating the process of collecting reviews from your users.
- It provides a customized plan to improve the company’s visibility on the Internet.
- Finally, it offers to analyze your current citations and clean up those that hurt your search engine ranking.
The pricing for these services ranges from 5 US dollars to 200 US dollars.
- Brightlocal
The next SEO tool on this list is Brightlocal. Boasting of being an all-in-one local marketing tool, Brightlocal offers the below services at affordable prices.
- You can track your rankings on various search engines, perform SEO audits that give you insights on improving your platform.
- The tool automates review management and builds your business’ reputation, which in turn helps the company get followers.
- The tool also tracks online citations and converts visitors to prospective clients.
- It compares your rankings with the top ten competitors for better analysis of the market.
Brightlocal offers a 14-day free trial after which you can avail services priced between 29 to 79 US dollars a month.
- Serpsuite
SERP stands for Search Engine Result Pages. Classifying their services under six main categories, this client-focused SEO tool is named after what it does best. If you are looking for an automated ranking of your website with detailed reports as well as a means to collaborate and communicate, then this tool is the right choice. With one account for your company, an unlimited number of team members can cooperate at no extra cost.
- Geo Ranker
Geo Ranker is an SEO tool that provides unlimited tracking of your website’s search engine ranking as well as provides APIs and data mining products for analysis of possible optimizations. Tools such as the local citation finder and keyword density are a part of this extensive package. You can look at all the geo-located rankings on this tool’s unique graphical interface – a heat map.
Geo Ranker’s high volume API allows you to look at the top 100 SERP data to better compare your competition. Geo Ranker is a great tool for beginners as it comes with guides and tutorials that allow just about anyone to work on SEO techniques. You can try a free trial, watch demos of their products and tools. While Geo Ranker offers a free plan, your company is better off with a premium version starting at 99 US dollars per month to access all the key features of this tool.
- Upcity
Upcity is your one-stop destination for unlimited reports and analysis of your website’s health and ranking. This tool bridges the gap between businesses and certified marketing experts by providing services like an open source learning management system and SEO consultants. The tool offers three central services to providers, namely-
- A community marketplace to meet and interact with marketing professionals from across the globe.
- A reporting and management software that provides a dashboard to analyze and manage your reports and tasks. You can manage the services by using specific metrics like keywords.
- Marketing professionals can work with Upcity to find new clients and provide them with timely service.
Upcity pricing ranges from 50 to 800 US dollars a month depending on the number of services included in your package.
- Authority Labs
Trusted by marketing agents across the globe, Authority Labs offers SEO software that automates and simplifies the entire marketing process. Targeting small businesses to enterprises, this tool has fast gained renown for its convenience and accuracy. The four main services available on Authority Labs is as follows,
- Check your website’s ranking on a daily basis to keep up with real-time updates and changes in the marketplace.
- Pinpoint performance and ranking at the city as well as zip code level.
- Track ranking using device-specific constraints (such as ranking on desktop versus mobiles)
- Improve your website’s reach by adding global domains.
You can opt for a free trial to test out the tool Authority Labs prices its services at 49 to 450 US dollars a month depending on the size of the organization.
- Rank Tracker
Whether you are looking to track your website’s ranking daily, weekly, or monthly, Rank Tracker’s ranking service is the way to go. This tool provides unlimited rank tracking based on keywords while also providing detailed reports and traffic analysis. Through this tool, you can monitor five to ten of your competitors’ performances as well. Your results are from 566 search engines, spanning both local and international search engines.
Rank Tracker offers a free limited version as well as Pro and Enterprise versions at 124 and 299 US Dollars respectively.
Conclusion
When choosing the right SEO tool for your business, you could try more than one of the above-mentioned tools by employing their free trials and discounts. Based on your team’s personal preferences and how well the company’s requirements match the provided services, you can go forward with one of these tools and start a monthly or annual plan.
