Build SEO Strategy for Business Organizations
The survival and growth of any business depend to a great extent on visibility. Since more than 4 billion people now have an internet connection, a large part of visibility is based on the internet in the form of social media, digital publications, and email inboxes. But the organic search is the largest driver of website traffic, drawing 35% of all visits from Google and other search engines according to a Shareaholic report.
Google is a market leader in the search engine segment and has several times indicated that algorithms rank established brands over the unknown ones. In such a case, online promotion and search engine optimization are some of the major challenges for startups. Here are some tips using which an audit firm can build workable SEO strategy-
Draw Prospective Clients Via Long-Tail Search
Till a few years ago, people used to think that targeting particular keywords and writing a 500-word article was enough to get a good ranking on Google. Such things worked at that time but have now become a passé. Focusing on specific keyword phrases alone can no longer ensure a good ranking. Successful SEO to a great extent depends on either long-tail keywords or search queries. A SaaS company found that targeting long-tail search queries perform 2.5x times better than their head keyword variations.
Optimize Metadata with Actionable Keywords
You can optimize your content with these keywords, but to assist search users to find your site easily, and click on your organic result pages, you need to convince them. Now, you have got an opportunity to engage people on your website. But before they visit your website, you need to convince them where they are searching for your products or services-Google. Therefore, make it a point to research on your search queries and optimize metadata with actionable key phrases. Don’t be confused with the term ‘metadata’. Metadata is just a term which is used in order to discuss information about a specific website or page which appears within the header. Such metadata information is not visible on a website. However, search engine crawlers find and utilize them for indexing and ranking your web pages. In case your metadata is relevant and appeals to your website’s theme, it enhances your rankings in search results and helps you draw free organic traffic.
Optimize and Efficiently Categorize Your Pages
Each page of your website is significant. But there are some pages which play a major role such as Services, About Us, Products, Contact, FAQ, etc. There are also a number of content pages which offer rich, useful information for the target audience. Being innovative is essential to run a business successfully. You don’t want your prospective clients to visit your site and have issues understanding which category a specific page lives. This is specifically true when you are optimizing for local customers. Apart from mentioning your hours of operation, and listing the services that you offer, ensure that your pages are categorized properly. Ensure that your site has seamless navigation.
Find Out Gainful Keywords from Your Competitors
Are you using persuasive content to reach out to your target audience? You can only attract their attention if you know the type of search terms they are typing on Google. Competitive analysis is the fastest way to know exactly what is working in your industry. For instance, how can you know that more buyers are looking for your services at present, as compared to last year? You won’t get the full picture through keyword research. By performing a competitive audit, you can keep a track of your competitors, take down notes and conduct search campaigns which generate relevant traffic, clicks, and sales.
