Introduction
When we talk about small businesses, the area of marketing technology is where they lag behind multinational corporations. It is often because the marketing tools are expensive, too complicated, or inaccessible for small businesses. But most of these small businesses don’t understand that to run a business, you don’t have to have fancy expensive tools.
It is unnecessary to hire graphic designers, set up complex marketing campaigns, and spend thousands on Google ads as well. It is important to make sure your message reaches the customers in the best and most cost-efficient way.
This is the very reason why more than 50% of the marketing is done through text messages, to increase leads and prospects. It is profitable to use a text message marketing strategy, which is why small businesses are utilizing it to their capacity. If you are not sure why SMS marketing is good for your business, let’s analyze a few of the advantages of this, and then you can judge for yourself because you know your business better than us.
- It builds awareness for the company and increases its reach
- It provides a boost in customer engagement
- It is a highly customizable form of marketing campaign
- It requires less time as it is mostly automatic
- It is a very cost-effective approach
To know more, let’s dig deeper and keep on scrolling.
Reasons why SMS marketing works for Small Businesses
Now that you know what is SMS Gateway and how it works, let’s focus on the reasons why SMS marketing is applicable for small business.
1. Builds awareness and increases reach
Text SMS marketing strategy is simpler when compared to email marketing or voice marketing. It can be controlled and helps to stay in touch with the growing customer contact list. If compared to voice-calling campaigns, it is way easier to text 5,000 people in a day than to call them individually, wasting time.
Text messages are more effective when it comes to building strong brand awareness and increasing the reach of a small business.
2. Boosts Customer Engagement
Have you ever noticed that customers are more likely to interact with a text message than pick up a phone call for any market campaign? Why is it so?
Because replying to a text message is easier and an instant process than actually opening an email and reading or answering a phone call and talking to someone.
Text messages give a sense of accessibility for the customers to reach the business. And due to this accessibility, you keep the business on the top of the mind of the customers.
But of course, in order to send a text message to a customer, you need to keep certain things in mind, which should be done properly.
- Try to craft a proper message
- Be particular about the time of sending the message
- Your ultimate goal should be to grow your contact list
3. Highly customizable and personalized
The two most effective marketing strategies are sending the message on time and to provide as much relevant information as possible.
So to do that, knowing about your customers help you in sending a more personalized message. At least knowing the names and phone numbers of the customers also helps a lot in crafting a personalized text marketing campaign. Then the text would be more informative and personal and a lot more customer-centric.
4. Time Conservation and Automatic
When talking about the text marketing campaign, it doesn’t mean sending each customer the text on a one-by-one basis. There are a few SMS generating softwares where you can do the following.
- Craft bulk messages
- Schedule a date and time for the messages
- Enable auto-responding with specific keywords
With this softwares, you would be free from crafting the messages on a daily basis. It will also help you to send the messages automatically without you having to send them.
Automatic auto-responds are very helpful in keeping up with customer interactions and queries. Automatic promo messages are a big boost to small companies in terms of their customer engagement and business.
In these SMS softwares, you can also set up and save message templates so that you don’t type a new template each and every time for different occasions.
5. Cost-Effective Approach
For small businesses, managing and allocating money is very important to be profitable. So having a costly marketing campaign strategy is not the wise thing for them to go for.
Generally, companies allocate about 10-12% of the total sales for their marketing campaigns. Now let’s say you pay $30 per month on text messaging, and the turnover of your company that year is $760K in revenue. Then it will add about to just 0.464% approx of your annual revenue on the campaign.
So this is a reason that makes a text marketing campaign a very cost-effective way of marketing for any small business.
With Investing a small amount of money, the ROI of text messaging marketing has been reported to be 500%. Which includes,
- High rate of customer engagement
- Fills the gaps in communication
- Provides a great customer service
So, before setting up a text marketing campaign, make sure to choose the right type of software first and foremost.
Conclusion
After analyzing the impacts and facts about text marketing, you can surely make an informed decision about which type of marketing campaign to choose for your marketing. SMS marketing is one of the simplest forms of marketing campaigns as it doesn’t require any expertise in technology; all the expertise you need to have is to send and receive texts as you go along.
Small business owners are often in a dilemma to choose the right software and the right marketing campaign. The text marketing strategy is the gateway to effective improvement for small businesses in 2022. It has the most advantageous feature among most the marketing campaigns as affordability, automatic, promotes healthy communication, offers great customer engagement, and generates a higher percentage of reach and traction.
Hopefully, the information given above provides a certain clarity for small business owners to make an informed decision about choosing the right campaign strategy for them to apply to boost their business and gain traction among the customers.
Author Bio:
Charles Simon is a vibrant, professional blogger and writer. He graduated from the
University of California, Berkeley, in business management. He is a business owner by
profession, but by heart, he is a passionate writer. Now Charles is the owner and co-founder
of SB News Room, Emblem Wealth, Tech Net Deals, Online Health Media, and WP Blogger
Tips.
Also Read:- 10 Effective Web Design Tips to Improve Your Bounce Rate
