Digital marketing is a concept which is an extremely trending one and has been the most talked-about matter for quite some time now. It basically involves the use of various technological devices and mainly the Internet in order to launch a wide range of marketing and sales on these virtual and digital platforms which include the mobile phones, computer, display advertising as well as the other kinds of the technology-based medium which are easily available in today’s highly progressive world. It is a completely different kind of marketing aspect which holds a striking contrast to the traditional methods of it and involves a new and striking way to approach and interact with the customers and their attitude towards this new concept of marketing differing from the primitive ways.
Digital marketing is something which had been proposed during the early 1990s and 2000s for the first time and since then, it has changed human lives and their relationship with traditional marketing methods forever. It is something which brought about a new dawn in the marketing platform and became the most extensive field advancing and evolving almost every day since the time it had been introduced for the very first time. It has made a commendable effort to reach out to the eternally global market place in the most effective manner. It has been readily accepted by almost everyone as a convenient mode of a technological platform which helps one not to indulge themselves into useless and alarming expenses but make the most profit out of it as compared to the primitive marketing methods. It is most helpful in making the interactive session between the customer and the seller a far more flexible and trustworthy one which leads to the further development creating a wider and global market place for almost anyone and everyone to not submerge themselves into any kind of major losses but to make the most out of it leads to a profit for both the buyer and the seller at the same time.
Over the years, a number of changes and trending aspects have been brought about in the field of digital marketing. But described below are six of the most essential digital marketing trends that have been introduced for the year 2019. They are as follows-
1 Use of more and more Chatbots- Nowadays with human beings socializing with almost anyone and everyone living in any corner of the world is leading to more extensive use of social media applications Luke Facebook, Instagram, Linkedln. So in a socially interactive world like today’s, digital marketing has been made much more popular and convenient with the help of Chatbots which allows a more vivid and hassle-free interactive session between the customer and owner or workers of any such particular digital marketing firm. The social media applications might not always be fulfilling to the greatest extent in order to provide that effective interaction between the buyers and sellers on the digital platform but installing these Chatbots can be extremely useful and a much more cheaper medium in bringing the individuals closer to while interacting with the visitors on their website at any time as per their convenience rather than using the traditional methods of using limited customer care services which may not be available always to get the customer’s queries resolved on a sudden notice.
2 Omnichannel Marketing- Living in a highly progressive and technologically advanced world, customers are likely to be of a much more sophisticated manner than they were at one point of time due to which they tend to find their desired piece of information from a wide range of channels which in the former days were introduced as a multichannel basis to make the communication process a more flexible one between the buyer and the seller on the digital platform with the help of a large number of channels. However, the concept of multi channelling which was ideally introduced as an advancement from the process of marketing carried out in a single channel was unable to solve a number of customer-related problems. It is for this very reason that the system of omnichannel marketing has been introduced so as to provide a much more flexible and convenient experience for the prospects by helping one to attain to a more hassle-free process of communication for availing the best out of a digital marketing medium.
3 Accelerated Mobile Pages(AMP)- Popular search engines mainly Google often undergo a major issue of facing a lot of traffic which originates most of the time from mobile applications. In order to get rid of this problem, the AMP project was introduced by Google which helps in providing a high-speed loading in a time which is less than 0.5 seconds helping one to avoid a low key bounce level for their respective pages. In today’s world, there are as many as 4 billion AMP devices being used to help one achieve that successful digital marketing platform. Use of AMP has not just helped in providing an extremely high-speed loading time but also in making one’s experience of browsing the Internet a better and more convenient one than ever before.
4 Email and Marketing Automation- The concept of Email has been a trending one right from the time it was introduced to mankind but since then it has undergone varying changes. One such important aspect introduced in the field of email which has in a way helped in the betterment of the process of digital marketing is the method of personalization which assures the maximum amount of profit by allowing various digital-based business firms and others to send only those highly effective emails with engaging content as per their subscriber’s interests choice and preferences. By using this technique, one can easily gain an upper hand in the digital marketing platform by helping to make a way for a smoother and attractive interactive medium between the buyer and the seller. Marketing automation is another such vividly used device in the year 2019 which has provided a number of benefits like helping one to reduce wastage of time and effort by minimizing the chances of making unnecessary errors and thus making way to a wider field of marketing platform on the digital area with increased collaboration and profit-making schemes.
5 Use of Video- In the current technologically advanced world where we are residing in, is the age being ruled over by trending online video applications like YouTube, Netflix, Amazon Prime and various others. Gone are the days when people were only restricted to watching their favourite shows on the television only because technology is advancing at a rapid speed and has led to the discovery of more and more online video applications which can be easily accessible with just a click on the web and can also be accessed on one’s mobile phones nowadays. The use of these global and live videos have made another way of earning huge amount of profit on the digital marketing platform as it is not just attractive and convenient but also extremely pocket-friendly to attract a large number of population living all over the world. It is also one of the most authentic and effective media of launching one’s product in the market to gain the most out of it.
6 Extensive Use of Voice Search- Another trending aspect used for digital marketing is the use of voice searches which is becoming more and more popular as well as effective with the upcoming of voice recognition modules. With the help of oral commands, one can place orders online with the help of highly advanced speakers while sitting and relaxing at home. Things have gotten that much easier and comfortable. This is in a way have eventually led to an uprising in the digital marketing platform by allowing one to buy and also sell products in a much more convenient manner and thereby leading to the maximum amount of profit.
Digital marketing is reaching new heights almost every day with the introduction of more and more convenient devices to help customers, as well as buyers, perform their respective jobs in a smooth manner leading to each of their profits in the best way possible.
Vivek Roy is the Digital Marketng Maager withStartups.com – A Digital Marketing Company in Gurgaon for startups. Vivek has worked across many sectors, and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.
