In the world rapidly advancing towards digitization, one cannot forget how important it is to be online. If you have zero digital presence, you are more likely not even there and people will forget you quickly. There are many aspects in the digital journey of individuals and businesses, but one of the key points here is your presence on search engines. When people search for you, how well you are located, how quickly the right information comes, and how rapidly they reach you. To be able to do all this, you need SEO.
If there was a yellow page and it ranked someone with best reviews first instead of alphabetical order, SEO is just an online version of it. As most of you may know, SEO stands for search engine optimization. But the problem is that not everyone knows the importance of this 3 letters short form. We are living in the era of digitalization and there are no yellow books now to market our business and most of us do not even receive a newspaper as everyone is on Google- which is preferred even more now.
Why do you need SEO as a plan for your business or profession? You may have this doubt many times and we’ve compiled an ultimate list of why SEO is not only crucial but also, a key to reach your customers.
Here are the 7 Reasons
1. Your customers are waiting for you online
Over 2 billion people are online, most of whose activities start on search engines. There are thousands of searches that happen every second which totals to billions of searches per day. These are not just numbers, there are actual people searching for your product. Even if you get 0.001% of the customers from monthly searches then you will have millions of customers. Now, why do you even want to push ads when instead you can “pull” traffic to your business. And the only traffic which gets pulled can ultimately convert as your customers.
2. It is highly cost-effective
SEO is far more efficient than advertising to acquire customers. The only cost is consulting. Abhinandan Kumar an SEO expert & owner of abhiseo.com which is Ranking No. 1 position – Two keywords SEO Expert in Noida and Digital Marketing Expert in Noida and have a commendable count of Facebook Fans and Twitter Followers. The blog also good user experiences heavy monthly traffic of 5000+ visitors.
3. SEO does not sleep
SEO happens 24/7. Your rankings do not usually disappear overnight (until your work uses black hat techniques and the search engine penalizes you). You can increase your website traffic every day. While you are sleeping, SEO still does its job if you rank high in search engines which does the job of pulling your customers in.
4. It aids brand positioning
If you keep conversions aside, SEO actually also built your brand equity. If you want to spread your brand awareness online, make sure that your customers are knocking on your door. This door’s position can be addressed by SEO. Awareness is important because the traffic you pull may not be there to purchase your products, they might be just comparing it but if they are aware of your brand & offerings they may purchase it from you. Awareness of your brand is the lock that can only be opened up by a key that is SEO.
5. SEO is measurable
Unlike the other traditional methods, SEO, as is a part of digital, can be measured if you have the right tools and possess the knowledge in the field. Even if you don’t have all the tools, you may hire a good SEO trainer or an SEO firm that can do that for you. There are multiple stats that one can get out of the efforts that they invest in SEO. The better your statistics are, the greater you will scale up on SEO ranks.
6. It provides a competitive advantage
If a customer wants to buy a product from you, and they want to know your worth, they will search for you online. If you fail to rank on the search engine then it means you are very far from the customer. If you are not visible unless your customer has to do the effort of scrolling then it is equivalent to not having an online presence at all. Kill or be killed. Your customers start their internet journey with an inquiry. Your competitors are using search to grow their business and if you don’t compete, you lose the game.
7. It contributes to offline sales
Do your customer; do research online before visiting your store? Of course, they do! Because most people do their research online, SEO also drives offline sales. This is because they’re using search engines to try to do their research, but may visit your store or make a call to truly buy your products. If you are present online and all your details are easily available to them, they can definitely turn up as walk-ins and exit as customers. But, if you are not online, today no one does the effort to visit the store (until and unless you are a very high-end brand).
Conclusion :-
These 7 reasons are the top-of-mind guide that will help you understand why SEO is a great choice. It just does not happen overnight and is surely not a baby’s thing. If you want to have SEO work for your benefit, you need to get an SEO person or you can for learn from some good digital marketing course. By learning SEO, you have all knowledge that will stay with you for implementation.
