The two major aspects of content writing are what you write (of course) and how you present your content.
Using different types of format, what you include in them, the media you use, you will receive different results. Some posts cater to an audience in just a small part of the world. Some posts are great for social media but do not attract links. One thing should be clear in your mind – what is your end goal for writing a particular piece of content?
Here our end goal is to attract backlinks. Firstly we need to understand why backlinks are important. In earlier times, backlinks were used by search engines even Google to determine your search engine ranking. Now, even though the algorithm has changed, backlinks are still very important in SEO and they will for quite some time.
The more the number of backlinks the higher you rank. It is as simples as that. But at the same time, the quality of the backlinks is also necessary. Natural backlinks are the best way to rank higher in search engines page results. More organic backlinks are directly proportional to your credibility and the traffic on your website.
Here are some ways to how to write killer content to attract backlinks:
- Write Information-rich Posts
Making your content information-rich will encourage other websites to link to yours.
But why? Here’s an example to understand it. If you have to find out about the Roman Empire, would you prefer a history book with a small chapter about it or an encyclopedia on just that very topic? Most of us would choose the encyclopedia because it is ‘information-rich’. If the information you provide impresses your readers and supplements their vision, you are likely to get backlinked. Include various stats, numbers, case studies, graphics and links to sound accredited.
- Create List Posts
Research by Okdork and Buzzsumo indicates that list posts have the highest engagement after infographics.
People prefer list posts because they are scannable. They include sub-headers and a gist of the whole article which makes it easy for readers to know what exactly is there and invoke interest. They also stimulate curiosity. Humans are naturally curious and these posts just trigger that curiosity. You always want to find out what are the X ways to do something or the top Y places to visit.
There is a ton of competition when it comes to list posts, so you have to NOT create the same list as everyone else. The best way of doing this is to make bigger posts. The bigger the better.
- Use Infographics
Infographics engage users the most and go viral the fastest. They are a great source to convey messages in an interesting form. Using highly engaging and interactive infographics will give you a higher probability to be backlinked by fellow bloggers.
Use tools like Visme, Canva, and Easel.ly, etc to create high-quality infographics. You can also either hire a designer who specializes in infographics (from Dribble or similar) or hire an agency like Visual.ly.
The most important part is to promote it if you don’t have a large audience. Unless you get it in front of the right people, your infographic won’t get linked.
- Answer The Questions
What do most people use search engines and websites for? So that their queries are solved. The online community is filled with influencers, small bloggers and hobbyists interested in your niche.
If you want to attract lots of attention and links, think of the questions for which they might need an answer. After you find that out, answer those questions through your posts. There must be some things that have not been answered yet or lack enough answers. Grab those opportunities!!
Like in the world of food, there may be a cuisine which is less discovered and people want to find out about it. Be the one to explore that cuisine for people and share it.
The reason why this kind of content gets so many likes is that it is really valuable as it answers the questions which have not been answered yet or answered satisfactorily. It takes a lot of time and effort to create such content. If you don’t have knowledge about that particular subject, try collaborating with others who are familiar with it or simply survey and interview experts in that field.
- Reverse Guest Blogging
Guest blogging is when you are the author of an external blog. Reverse guest blogging is when you invite others to be the author of your blog. Many writers wait for opportunities like these as it allows them to get their content published and in the view of a certain audience. Chances are that they will backlink your website on their own posts.
There is also an added benefit of it. The audience that the guest blogger already has will automatically be pulled to your website, increasing the traffic on your website and opening more chances of getting backlinks and ranking higher in search engines.
Conclusion
Each of the ways mentioned here gives results differently for different people and niches. I recommend you try each way multiple times for the next few months and track what kinds of results you are receiving. Based on that, you can use the method which is the most effective for you. Though these may be certainly time-consuming, they are fruitful in the long run.
Author Bio:
Nishil Prasad is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks. Check our latest article on the best fantasy audiobooks.
