Social media management tools:-
Digital marketing is generally based on getting a client or generating leads on social platforms. The power of social is not only to generate leads but also it can be empowered or make your site visible to your client. To build your website social media is a very powerful medicine. As also social media is a cheap and very effective option of getting potential results on your website. On social media not only for advertising but it also generates a detailed report about your product and also gets live counting of the audience.
Social media as known as the biggest platform for the company. But managing social media is a complicated task for a company. To overcome this issue various social media tools are in the market which can help you out. But it may be difficult to know which software is right for you. So here is the list of some software that can make this process easier for you and these are also free of cost like you have to pay nothing for this.
- ZOHO SOCIAL:
The first important social media management tool is Zoho social. This is one of the best social management marketing tools that are available in the market for free. This tool allows you to schedule a post on multiple channels with many brands. This tool also had a content calendar that helps to maintain the schedule of your posting and makes your post timely and consistently. it also had a built-in report and analytical feature which can help you to measure your performance. So, now let’s talk about the price of this product. This product is free of cost but it also comes with four plans that are paid plans they are standard, professional, agency and agency plus. But as I mentioned the topic is about free tools so why I am discussing paid tools. Zoho social is also providing a free platform and this plan is known by a free forever plan you can choose this plan but this free plan has a major drawback. The free plan can limit your posting and also you cannot measure performance in this free plan.
- Hoot- Suite:
This is another finest social tool for management which can help a lot. Like you can control all the networks of the social platform under a single dashboard. This is also coming up with the built-in analytics that can help to generate the report of mentions, comments, and also help to respond quickly. It has a free trial provide to their customer which can help them to understand the UI pf this system for which you require a credit card and that is the step where people feels hesitate to use this software. But in my opinion, it is the best software that can give you all in one place. It had to plan professional which allow 10 to a single user of this platform and the team, the plan allows managing 20 social profile by 2 users.
- Buffer:
Social media is an automatic and smooth social media management platform that meets the desired result of the people as it had an automation feature. It held the social media manager to properly organize their campaign as its module consists of publishing replying and analyzing features. It is very easy to use software and very pocket handy as well. Buffer free plan suites your management needs. Buffers’ free plan could manage three social media profile and it also schedules 10 posts at a time buffer also helps in utilizing browser extension and mobile apps.
- TWEETDECK:
If most of your social media work is on Twitter then Tweetdeck is the best tool for you. Tweetdeck is free for Twitter users. It allowed the Twitter bird to use custom timelines and manage your Twitter list and also it can add theme accounts also. This tool is designed for those campaigners where life conversation is an important aspect.
- SOCIAL-Oomph:
There is a wide range of features offered in social Oomph. It is a multi-platform channel. It also has features like scheduling manager and analytics as well. This social media tool has a good variety of features for Twitter and many social media platform management. It has a free plan on which you can do scheduling and manage your Twitter accounts also. You can easily manage five Twitter accounts at a time and this is allowed by this is a free system.
- FRIENDS+ME:
It is one of the most premium members of the social media management tool family. It highly focuses on Google plus features. It also supports many other social platforms. It also has a feature of taking a review from the users which is one of the greatest features of this tool. Its free plan program allows 2 queues:
- It
has to have the ability to schedule 5 posts per queue at a time.
- It also helps in shortening your link and extending your browser.
- FOLLOWER WONK:
It is a wonderful tool when it comes to targeting your audience as it is not a very traditional social media managing tool. This tool allows a user to explore optimize and analyze for the growth of your social media marketing generate leads through it. This tool also helps to go deep in once Twitter bios and it also compares the account to find the best influencer. It is a tool that helps you to find your follower’s location their bios and which account they are following. This tool helps in improving the quality of your content as this tool will help you understand your followers’ activity by which you can learn about their interest so you can post your content according to their activities.
CONCLUSION:
It is too complicated as many tools are prevailing in the market but it’s not a big issue as all of these tools come with a free option through which you can try all of them and choose the best tool which can match your strategy also. As these tools can save your time and grow your presence on social media platforms and you can also make good money from them you have to choose wisely which tools suit you or which tool makes comfortable to use and also in your budget.
Vivek Roy is the Digital Marketing Manger withStartups.com – A Digital marketing Agency in India for startups. Vivek has worked across many sectors, and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.
