Continuous development in the digital platforms has changed the traditional approach of B2B marketing. Social Media platform is one of the most crucial digital platform today. Social media refers to interaction where people can create, share, communicate information and ideas virtually.
New trends in Social Media are one of the effective ways to build positive reputation and build strategic relationship with the customers. Each B2B platform has to develop and curate broad and appealing content. Brands are taking special efforts to increase their social presence in the market. Last few years has immensely changed the B2B marketing strategies, it is becoming more and more specific.
Following are the most popular Social Media platforms you can use for your B2B Marketing ( with average monthly users. )
Use Social Media For Successful B2B Marketing
Facebook – 2.23 billions
YouTube – 1.9 billions
WhatsApp – 1.5 billions
Instagram – 1 billions
Twitter – 335 millions
Quora – 300 millions
Pinterest – 250 millions
Social media marketing is a powerful tool for all type of businesses. People are interacting with brands through social media, it is helping B2B to create leads through engagement. You must know the use of social media. And if you’re not actively participating on social platforms like Facebook, Twitter, Instagram and Pinterest, you’re missing out on social media advantages! Great marketing on social media can bring remarkable success to your business.
How to use social media for B2B marketing?
There are many social networking sites available out there, but the use of correct social media site with accurate content is necessary to grab quick attention.
- Know your audience – You must know your audience who can be your future customers and target them accordingly. Find out where your customers are spending their most of the time. Research about all the social media platforms and find out which platforms are more likely suitable for your business.
- Create business profiles – Sign up for social media accounts and create business profiles and pages. Follow relevant business profiles and like minded people. Create your own groups or join other Business groups and networks.
- Go for social media optimisation.
- Create and curate useful and relevant posts, content, images, videos to engage audience and increase traffic.
- Share useful links and youtube videos to keep your audience informed about your business.
- Develop communication and answer all customers queries.
- Use social media tools like Hootsuite, Buffer, Sprout social for social media management will help you manage multiple social profiles in one place, schedule posts in advance, run contests, track analytics across platforms and the list goes on. These tools really are game changers for your social strategy!
- Create paid campaigns using paid marketing tools for better reach and more leads.
- Give promotional offers to your online audience.
Here are some B2B Online marketing strategies to promote your business on Social Media :
- Blogs :
Now days Content Marketing is considered as one of the effective ways to promote your business. By incorporating blogging into your social media strategies you can generate more leads, engage your audience into meaningful discussions and it is a great opportunity to establish your online presence.
Consider following points to promote blogging :
- Identify topics to engage more audience
- Create content with values
- Add visuals and infographics to blogs for better understanding.
- Consider SEO techniques
- Start guest posting
- Share your blogs on social media platforms for better reach
- Create Business Networks :
Creating business network is very helpful. LinkedIn is specifically used for creating networks and connecting to the relevant businesses and concerned person.
Make sure you are spending your valuable time in the right place. It will save you from lot of disappointments later.
- Make a list of relevant businesses you are looking for.
- Approach right person at the right companies
- Make a warm introduction
- Making a deal with absolute transparency
- Take care of IPRs and legal formalities.
- Make a good PR result out of this.
- Establish a good relationship
Business networks directly helps you in increasing your revenue. Great business network will put you in better position to make effective pitches and eventually it will help making great deals.
- Forums :
Many forum users are respected experts and bloggers on a specific topic covered by forum thats why Forum Marketing is high ROI strategy as making impression on high influential audience can help your marketing spread far and wide.
Steps to successful forum marketing :
- Find the right forum according to your marketing needs
- Create your forum account
- Check community guidelines before posting anything
- Make Valuable & useful contribution to the forum community
- Avoid controversies
- Create Win Win marketing campaigns by offering special discounts or service to forum community. Seek permission of forum moderator before starting any campaign.
- Product / Service Review :
Posting and sharing Product or service reviews is great way to build trust. This simple addition to your B2B marketing plan could spell marketing success and increased sales. It is helpful for better SEO ranking.
- Get bloggers to review your product or service.
- Encourage and optimise reviews with SEO boost
- Share customer reviews on social media platforms.
- Handle negative reviews or queries politely, take the issue offline.
This is very helpful for agricultural products, different engineering machines like fly ash machinery, electronic goods, furniture etc.
5.Social Bookmarking :
Social bookmarking is a cool concept that allows you to save website you find useful and interesting. Pinterest is the most familiar and top working site for social bookmarking nowadays.
Bookmarking increases traffic to your website, also it is the easiest way to access business resources and build business relationship.
To get started,
- Sign up for major bookmarking sites
- Share content, images, infographics from your website
- Promote your affiliation with bookmarking sites
- Encourage people to add you to their network
- Find and share relevant content to your website that can help your business to reach more audience
Need Of Social Media For B2B marketing :
It is very important to be active on social media to establish your online presence. When your customers see you active and engaged on social media they feel you are trusted source.
Social media presence is today’s need to find direct connect with your audience. It is going to be the most crucial part of success to your business. You should continuously work on these social media marketing tips for B2B platform to higher the overall growth and success of your business.
It is tough to sustain in competitive world without a social media presence. If done right social media strategies definitely help you to cut out your competition and increase your reach.
Right social media campaigns absolutely help to generate leads and increases revenue.
No other platform provides you the biggest audience to advertise yourself.
Author’s Bio:
Sidhant Gothankar is a Digital Marketing expert & advisor. He is working at Indian Trade Street as a Digital Marketing Assistant. He is passionate and enthusiastic about Marketing.
