Top 5 Digital Marketing Courses in Mumbai with Classroom Training

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Top 5 Digital Marketing Courses in Mumbai 

Digital marketing is among the most popular courses in India in the present time. The cause of this massive demand is due to the increasing number of businesses working to cultivate their online marketing and branding.

Hence there’s a massive demand for highly skilled digital marketing professionals in cities like Mumbai. Almost all of the big Indian companies are investing heavily in developing an online presence. Thus the rise in demand for internet marketing courses.

Digital Marketing Courses in Mumbai
Digital Marketing Courses in Mumbai

There are several institutes in Mumbai which offer digital advertising and marketing classes. If you are seriously interested in pursuing a career in this field, you need to choose the ideal course from the most reputed institution. The key is to search for the course material, the teaching faculty, positioning help records, etc.

If you live in Mumbai and are looking to pursue a course in digital marketing, then read on. Given below is a list of the best digital marketing courses in Mumbai.

Top 5 Digital Marketing Courses in Mumbai with Placement Assistance

1. IIDE- Indian Institute of Digital Education

Certified Digital Marketing Course In Mumbai

100% Internship & Job Assistance | Google & Facebook Certification | Thrice A Week

The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.

The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.

The digital world is ever evolving and has no definite finish line. One of the key functions of IIDE is to keep up with this pace and ensure that the content and the curriculum being taught always encompasses the latest concepts, trends, and skills of the digital world.

IIDE opens the door for the youth to kick start their careers immediately. It empowers the two essential E’s:

1) Employability – It bridges the employability gap by providing holistic education and creates a quality finished product.

2) Entrepreneurship – Digital related skills allow one to work at their own time, from own location and without a job. Empowering entrepreneurship is one of the key end results at IIDE.

IIDE has been founded on the vision of building an ecosystem that not only educates but also empowers the country with skilled resources to reach the vision of transforming the world into a digital space. The skill of digital marketing is the need of the hour. Brands are giving more and more importance to going digital. The total digital ad spends is said to reach Rs. 19,000 crores by 2020 in India.

Contact Details

Website – IIDE.CO

E Mail – connect@iide.co

Phone – +91-9619958615

2. MCTA – Marketing Courses Training Academy

MCTA is one of the best digital marketing training institute based in Mumbai. They have 3 centers in Mumbai – Andheri, Ghatkopar and Vashi.

MCTA (Marketing Courses Training Academy) offers end-to-end digital marketing training program to help you understand various tools and methodologies in the world of digital marketing. Marketing Courses Training Academy digital marketing courses cover all aspects of online marketing including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing and Mobile Marketing. We have the industry best faculty who posses extensive knowledge & years of experience in digital marketing.

They teach you concepts beyond theories in the world of digital marketing

  • MCTA sessions include Theories + Practicals
  • They provide you usage knowledge on various digital marketing tools & platforms
  • They provide knowledge on using Marketing Automation Tools & Techniques
  • They provide you with training notes + training videos + certification
  • They help you understand interview dynamics & prepare you to crack interviews

They have so far trained 10000+ students, They have more than  10 industry best faculties on board, 3 state-of-art centers, and have successfully placed 90% of students in the Digital Marketing Industry.

MCTA offers Advanced Digital Marketing Training Program that:

  1. Prepares you to be a Digital Marketing Expert
  2. Makes you job ready from first day of your job
  3. Provides knowledge on SEO, SMO, GOOGLE ADWORDS, PPC & E-Marketing
  4. Provides hands-on experience on various SEM tools & platforms
  5. Provide access to Industry Marketing Experts as faculty
  6. Provides 100% Job Assistance & prepares you for Interviews

Course Duration – The duration of the course varies from 5 weeks to 4 months depending on the type of batch chosen.

Contact Details

Website – mcta.co.in

E Mail – info@mcta.co.in

Phone – 9821899890

3. Freelancers Academy

Freelancers Academy is one of the best digital marketing training institutes based in Mumbai. They have 2 different branches in Mumbai – Vashi and Andheri.

Freelancer’s Academy is the only digital marketing institute in Mumbai/ Navi Mumbai/ Thane to have its own digital marketing agency.

Freelancers Academy digital marketing agency – Anuvaa, provides you with a platform to apply and understand concepts as you learn. They offer real working experience and practical exposure by giving you opportunities to work with our clients.

At Freelancers Academy digital marketing agency, They work with a variety of national and international clients ranging from fashion, logistics, designing, tourism, banking to construction industries. Thus, helping you to build a network and enrich your digital marketing certificate.

Freelancers Academy motivated, energetic and experienced staff is always available to support and assist you with the projects. Without any hesitation, They expose you to the live dashboards of our important clients.

In addition to this, They utilize contacts from the industry to provide you with tons of desired internships, job opportunities, independent projects and freelancing opportunities.

They offer live session recording to the ones who opt for online sessions and training on various projects and assignment. Lastly, they claim to give 100% placement support to the students.
The digital marketing course is an exhaustive 2 months classroom + 2 months online project + 2 months internship program. Placement assistance is provided to students.

Contact Details

Website – Freelancers Academy.

E Mail – info@freelancersacademy.com

Contact Number – 9082006765/ 9819607019

4. Operating Media

Operating media provides digital marketing courses at their institutes in Andheri east, Borivali and Vashi. Operating Media is a specialized Digital Marketing Training Institute.

They are also an ISO 9001 certified company. Operating Media is backed by iBraine which is an official Google Certified Partner Agency. IBraine was also listed in Top 20 Most Promising Digital Marketing Agency in India in Silicon India Magazine.

Operating Media, one of the leading Digital Marketing Training providers in India. If you aspire to be a Digital Marketing expert and want to excel in the domain of Internet Marketing you are at the right place. They also offer customized Digital Marketing Workshops for corporate organizations, who are interested in taking their businesses to the next level by leveraging Digital Marketing.

  • They are complete professionals with actual experience in the field of Digital Marketing.
  • They are very amicable in nature and gives 100% personalized focus on every student.
  • They help in solving every doubt and query of a student.
  • They teach and train students by applying very simple methods and approaches.
  • They try to teach practically by assigning live projects to the students.
  • They also build the foundation of the students strong by making them understand the conventional theories of the field.
What will you learn?
1. INTRODUCTION TO DIGITAL MARKETING

  • Scope of digital marketing
  • Assessing various digital channels
  • Fundamentals of a digital marketing
  • Paid media portals and ad networks
  • Various types of social media platforms
  • Importance of natural search rankings
  • Digital tactics based on marketing objectives
  • Essentials of web analytics

 
2. CREATING A WEBSITE WITH WORDPRESS

  • Introduction to WordPress
  • WordPress for blog and website
  • WordPress installation and settings
  • WordPress dashboard
  • Admin panel view
  • General settings
  • Creating posts and categories
  • Creating pages
  • Links structure management
  • Adding a contact form
  • Managing different users
  • Installing themes from library
  • Customizing navigation menus
  • Managing plugins
  • Social media plugins
  • Managing media
  • Managing post comments
  • Managing widgets
  • Creating and customizing slider
  • Customizing a theme
  • Importing and exporting the site


3. INTRODUCTION TO AFFILIATE MARKETING

  • Definition of affiliate marketing
  • Types of affiliate programs
  • Requirements to become an affiliate
  • Payment methods


4. MAKING MONEY THROUGH AFFILIATE PROGRAMS

  • How to get approved
  • Which products to promote
  • Content strategy to engage visitors
  • Working with affiliate platforms
  • Monitoring performance to maximize profit


5. GOOGLE ADSENSE

  • Prerequisites of google adsense
  • 2 step verification
  • Joining adsense program
  • Types of ad units
  • Inclusions and exclusions
  • Earning money through adsense


6. INTRODUCTION TO EMAIL MARKETING

  • Business objectives for email marketing
  • Types of email marketing


7. EMAIL DEVELOPMENT

  • Subject Lines
  • Email Body
  • CTA and Landing Pages
  • Desing and HTML Templates

 
8. PERFORMANCE AND REPORTING

  • Open rates
  • Click through rate
  • A/B testing


9. EMAIL GUIDELINES

  • Text vs image emails
  • Best practices


10. INTRODUCTION TO SEARCH ENGINE OPTIMIZATION

  • Use of Search Engine Optimization
  • Generate Traffic to your page
  • Need of Search Engine Optimization
  • Site Design & Development
  • Internet and Protocols
  • Websites and Servers
  • Essentials of good website designing
  • Major search engines and directories
  • SEO Factors
  • Search Engine Algorithms


11. OFF PAGE OPTIMIZATION

  • Submission to search engines
  • Directory Submissions
  • Article Submission
  • One Way Link Building
  • Two Way Link Building
  • Three Way Link Building
  • Forums Posting
  • Blog Commenting
  • News and Press Release
  • Press Releases Submissions
  • Classifieds
  • Free Backlink Creation
  • Forums and social media optimization
  • Content Writing and Copyrighting
  • HTML, Logo and its Importance
  • Larger Website Creation Techniques
  • Attractive Designs and Patterns
  • RSS Feeds Submissions
  • Coding Standards
  • InBound Links
  • Usage of all Tags
  • Video Optimization

 
12. ON PAGE OPTIMIZATION

  • Hyper link optimization
  • Keyword research and analysis
  • Header Tag Optimization
  • Landing Pages Optimization
  • Competition analysis
  • URL Rewriting
  • RSS Feed Creation
  • Meta Tags Optimization
  • Robots.txt optimization
  • Sitemap Creation and Submissions
  • Canonical Tag Implementation
  • Image Optimization
  • Header and Footer Keywords
  • Link Title Tag
  • Hidden Keywords
  • Alt Tags
  • Internal Link Structure
  • Internal Link Building
  • Keyword Density
  • Webpage Content


13. SEO TOOLS

  • Google webmaster tool
  • Google Keyword Tool
  • Keywords Position Checker
  • Domain Age Tools
  • Keywords Density Checker
  • Page Rank Checker


14. SEO REPORTING

  • SEO Report Creation
  • Tracking and Reporting
  • Securing Ranks
  • Excel Reporting


15. INTRODUCTION TO PAY PER CLICK MANAGEMENT

  • What is Pay Per Click (PPC)?
  • History of PPC
  • Online vs Offline Marketing
  • How does PPC work?
  • Evolution of PPC
  • Google AdWords
  • Importance & Benefits of PPC
  • Basic of PPC
  • Yahoo Search Marketing


16. RESEARCH AND BID MANAGEMENT

  • What is Keyword Research?
  • Importance of targeted keywords
  • Keywords popularity & Search Volume
  • What is bidding?
  • How to increase position on search?
  • Importance of bidding techniques
  • Difference in SEO & PPC keywords
  • Selecting targeted / related keywords
  • Categorizing keywords in Ad Groups
  • What is Quality Score?
  • Bid Management
  • Competitive Analysis for bidding
  • Researching for PPC keywords
  • Analyzing competition keywords
  • PPC keywords tools and resources
  • Effect of Quality Score on bidding?
  • User Defined bids and Automatic Bids
17. SETTING UP CAMPAIGNS

  • Google Adwords Account Structure
  • Language Targeting
  • Budget Management
  • Using Multiple Account
  • PPC Campaign Structure
  • Device Targeting
  • ROI Management
  • Using My Client Center (MCC)
  • Location Targeting
  • Campaign Management
  • Conversion Tracking


18. CREATING ADS

  • Create Effective Ads
  • Example of Effective ads
  • Ad Group Monitoring
  • Google Adwords Editor
  • Measurement of Title, Description, URL
  • Features of ads
  • Google Adwords Tool
  • Ad copy testing
  • Ad Group Creation
  • Keywords Spy


19. PPC REPORTING

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports
  • Day Parts Reports
  • Traffic Reports


20. INTRODUCTION TO MOBILE MARKETING

  • Need for mobile marketing
  • General stats
  • Device analysis
  • Mobile marketing trends
  • Mobile usage stats
  • Mobile marketing benefits
  • Case studies


21. TYPES OF MOBILE ADS

  • App based ads
  • In game marketing
  • QR codes
  • Location based ads
  • Mobile search ads
  • SMS marketing
  • Push notifications


22. MOBILE AND PAID ADS

  • Adwords keywords research
  • Ads on mobile device
  • Landing page optimization
  • Mobile strategies
  • Call to action optimization
  • Social media on mobile device
  • SEO on mobile device
  • Play store optimization


23. MOBILE SITES

  • Responsive sites
  • Mobile optimized sites


24. INTRODUCTION TO SOCIAL MEDIA MARKETING

  • Introduction to social media
  • Features of social media
  • Organic and inorganic growth of your brand
  • Social media and traditional marketing
  • Platforms of social media
  • Design your creative with DIY apps
  • DIY to make impact on social media
  • List of DIY apps


25. FACEBOOK MARKETING

  • Facebook features
  • Usage guidelines
  • Facebook business page
  • Facebook groups
  • Facebook for your business or brand
  • Getting likes on Facebook page
  • Types of Facebook groups and uses
  • Facebook organic growth
  • Paid promos / boost post
  • Facebook Insights
  • Monetization aspect of Facebook influencers
  • Fraudulent practices awareness
  • New features of Facebook
  • Examples of pages / groups
  • Facebook usage and information


26. YOUTUBE PROMOTIONS

  • Introduction, history of formation
  • Creating video channel on YouTube
  • Increase views on YouTube
  • Tags / description for videos
  • Creater Studio / video manager
  • Types of ads on YouTube
  • Monetization of your video


27. TWITTER PROMOTIONS

  • Basics of twitter
  • Username, display name
  • Follow, tweet, reply
  • Twitter rankings algorithm
  • Twitter paid advertising
  • URL Shorteners
  • Corporate usage of twitter
  • Twitter lists


28. LINKEDIN MARKETING

  • Introduction and significance of LinkedIn
  • Guidelines for an effective profile
  • Publishing articles on your account
  • Testimonials
  • Increasing connections
  • Paid advertising on LinkedIn
  • LinkedIn account connects to database
  • Learning tab usefulness from LinkedIn
  • Job search from LinkedIn
  • Free access to content on LinkedIn
  • Chat function
  • LinkedIn for relevant business contacts


29. INSTAGRAM PROMOTIONS

  • Introduction (Brief history, numbers)
  • Usage guidelines (post, comment, tag, like)
  • Instagram engagement for business
  • Use Instagram to increase followers
  • Competition review points in Instagram
  • Role of influencers
  • Tags for likes
  • New features of Instagram
  • Promote post


30. INTRODUCTION TO WEB ANALYTICS

  • Introduction to Google Analytics
  • Installing the Google Analytics Tracking Code
  • Working with Report Data


31. REPORTING FUNDAMENTALS

  • Account Administration
  • Campaign Tracking and AdWords Integration
  • Goals in Google Analytics
  • Goals in Google Analytics
  • Filters in Google Analytics
  • Cookies and Google Analytics
  • E-commerce Tracking
  • Domains and Subdomains


32. INTERPRETING REPORTS

  • Pageviews, Visits, and Visitors
  • Traffic Sources
  • Content Reports
  • Time Metrics
  • Conversion Reports
  • Ecommerce Reports


33. IN DEPTH ANALYSIS

  • Advanced Segmentation
  • Analytics Intelligence
  • Internal Site Search
  • Event Tracking and Virtual Pageviews
  • Additional Customizations


34. GOOGLE TAG MANAGER

  • Introduction to tag manager
  • Account structure of tag manager
  • Advantages and Disadvantages
  • Adding tags to the website
  • Managing tracking codes through tag manager

 

Contact Details

Andheri Branch – 9326474007 / 7700022887

Borivali Branch – 7700022882

Website – Operating Media.

E Mail – contact@operatingmedia.com

Contact Number – 9920803164 / 022 65315666

5. School of Digital Marketing.

School of digital marketing is one of the best and biggest digital marketing institutes in India. They have branches in various locations in India such as Mumbai, Pune, Delhi, Bangalore, Indore, Nagpur, Nashik etc.

They are not just the oldest and renowned Digital Marketing Institute, but we have become Private Limited as well. So Now They are Premium School Of Digital Marketing Pvt. Ltd.

The comprehensive course contains Search Engine Optimization (SEO), Web Analytics, Content marketing, Social Media Marketing (SMM), Social Media Optimization (SMO), Search Engine Marketing (SEM), Email Marketing, Mobile SEO, Online Display Advertising, Lead Generation, Remarketing and Conversion, and much more including some advanced level courses.

COURSE BENEFITS OF SCHOOL OF DIGITAL MARKETING

Better job prospects

Today, digital marketing has applications in all industries and business functions. So, irrespective of the nature or profile of your job, it is necessary you upgrade your knowledge about digital marketing. Let’s say; you are an HR professional. These days, HR professionals are expected to understand which digital marketing or social media channels can reach out to prospective employees. You can stay abreast of the latest digital marketing methodologies and trends which revolve more around your expertise. So, if you learn advanced digital marketing certification course for working professional, you have better job prospects in your industry.

Adds Value to Resume

If you have been banking on the traditional job experience, tools and techniques, you are way behind in the job market. There is a high demand for working professionals who are equipped with digital marketing skills in their kitty. It signifies that you are a keen learner and follow the latest job requirement trends closely. A certificate course in digital marketing will be a welcome add-on to your resume.

Higher Pay

Looking for a reason for your next salary hike? Digital marketing can help you establish your additional skill set in this arena and keep you ahead of the rest. Thus, you can demand better pay and there is no reason why you would be denied that.

Contact Details

Website – School of Digital Marketing.

E Mail – info@schoolofdigitalmarketing.co.in

Contact Number – 8698606666 / 8698607371