Effective SEO Tactics to Improve Your Ranking In 2018!


Most effective SEO Tactics to improve your website ranking

When people search the desired info, products, and services on the WWW, they tend to visit websites or web-pages that are shown in the topmost results. Nobody bothers to navigate more than 10 pages of the search results. So, the better the ranking of your website is, the more business opportunities you are likely to get.

Different SEO professionals toil a lot to boost the ranking of websites, but they fail to get the expected results. So, what to do to promote websites for top search results in 2018? Let’s go through the below-mentioned points.

  • Update Your Website Regularly with Fresh Content

Optimizing the existing web content with the necessary corrections is a major concern to increase organic traffic. Outdated blog and low content have become less important with time. But, in the sense of high conversion rating, search engines give more preferences to newly updated websites by measuring its relevancy. Search engines always look for up-to-date, valuable, and SEO-optimized content to provide buyers the best results for their search terms. So, to improve the results, it is necessary to republish your content with new and fresh information.

  • Social Media Optimization

The social media channels (like Facebook, Twitter, LinkedIn, etc.) are the meeting point to link directly with people in regards to exchange the ideas and thoughts. For lead generation and website promotion, you can share all the important activities of your site on these social media channels and make a solid presence in the market for a long time.

Search engines consider this presence and determine the ranking and usability of your site for visitors. Social media provides an opportunity to be found on the internet and show the relevance of your site to potential customers. So, make social media groups and invite your audience to be a part of those groups.

  • Content Uniqueness & Usability

The uniqueness of the content and its usability are the two main factors for website ranking. Search engines always give preferences to unique and high-quality content. More the uniqueness higher the chances of getting website ranking. By providing error-free and targeted keyword quality content than on its quantity, you can easily increase the recognition and influence of your brand.

Creating high-quality content for your website will not only pleased the existing customers but also appreciate that you answer their questions in detail and provide valuable information. In addition, you can also add some images, videos, and screenshots for making it different from others.

  • Email Marketing

The recent and cost-effective approach used in the marketing sector to reach the target audience is email marketing. It gives chance to customers for directly interacting with your company, in their inbox, at a time when they feel free. Email marketing also builds loyalty and trust in the brand by delivering the advertising message. A well-designed email campaign can increase sales and helps to generate leads at a lower cost by offering deals, discounts, and updated information in regards to stay-in-touch with the brand. So, it is a great way to stay in touch with an audience on a more personal level.

  • Guest Blogging

Guest Blogging is the most trending approach of SEO. It is an opportunity to share your information in the market in regards to attract and generate the organic traffic from others websites. This is also called a cross-link sharing market, where you can share your content with other websites. It enhances your website’s visibility on the SERP results.

  • YouTube Marketing

As you know, maintaining a presence on social media is inevitable for businesses around the world to reach and engage the customers. YouTube marketing is also a social network platform that hosts the free videos along with like, share, make comments, and subscribe features. It is a wide reach to generate immediate and measurable results on the website.

In terms of search engine popularity, it has ranked the second position and become an essential part of any promotional strategy. Visitors can access your video content or any content about your business that is shared on other channels. Linking your channel with other social media platforms allow visitors to interact with your content easily.

  • Website optimization with A Mobile-First Approach

There are several benefits to approach a site mobile first. The search engine also prefers the mobile responsive website, as these website rank easily higher on search engines. With the innovation of a responsive website, you can meet mobile user’s requirements on the most basic level. It keeps the customer to directly interact with your content and products, which will produce a quick and relevant traffic for your business. Putting fewer efforts on taking SEO Services in Australia can be enough to improve website appearance.

  • Premium SEO Campaigns

Using premium SEO campaigns is the latest technique for business promotion. It refers to paid advertisements like PPC, Google AdWords, Bing Ads, etc. It is a part of internet marketing in which you have to pay for each click, keywords, and ads in regards to get instant results for the website. Undoubtedly, running a well-structured SEO campaign is best for making your website more successful.

  • Regular Analysis and Improvement

Regular website analysis is an important factor for SEO, which examines the natural understanding and quality of the website. It is simply an audit check before proceeding to any task or action. This analysis will not only remove the errors and issues but also it will help you to optimize and update the site. It consists page rank, on page issues, website domain status, performance on search engine etc. This complete audit gives a perfect idea for better SEO processing and leads to better results.


Different types of tools and tactics emerge in IT sector from time to time. But, the sole purpose of all these is to improve the website’s ranking and show the results on the top pages. Search Engine Optimisation Melbourne can help you to improve the ranking of the websites and achieve results. So, keep yourself updated with above-mentioned tactics to get ranked high in SERP results.

Author Bio:

Robert Sumner works as a blogger for Media Fortress, an Web Design & Development and SEO Services in Australia offering cost effective custom Search Engine Optimisation Melbourne, Social Media Marketing, Google Adwords Management. He is a web addict and spends too much time in front of the computer. When he actually manages to get away for more than 10 minutes, he is usually reading books, traveling or shooting photos. For more blogs you can follow him on Facebook, and Twitter.