Digital Marketing Process

1. Visibility
2. Bringing Targeted Traffic
3. Engagement
4. Conversions
5. Measurement
6. Retention

How Search Engine works –
Search Engine works search engine Indexing

Crawlers
Spiders
Bots
Robots

Search engine is the Process of adding key words, domain name, important Link to a search engine database by the action of automated script know as crawler, spiders, Robots ets.

When You Are Search Database

You are not search internet you are only searching data base this is the reason why the diff search results in the diff search engine.

Tips – way back machine – to cheek google scroll your website

SERP – Search Engine Result Page

In Organic Advertising 1st Page Google

PPC – Pay Per Click
CPC- Cost Per Click
PPM- Pay Per Mile
CPM- Cost Per Mile

Google Analytics – Track Your Click IP Address

Organic Means Through Seo My website come to google first page.
In Organic means Paid Advertising to come 1st Page google
Three Type of Visibility

1. Owned – own website
gmails
Social Media
Mobile App

2. Paid – PPC
PPM
DBA – Display Banner Ads
Social Media ads
Email Marketing
Sms

3. Earned – SEO
WOM – Word of Mouth
Review
FB Likes
Endorsement
Viral Marketing
Re Tweets On Twitter