Engagement – Digital Marketing Overview



1. Engagement is making your visitor do some activities on your website.
2. Engagement is making visitors navigate through your website.
3. It is to make people spend time on your website ( stick rate).
4. Engagement is to bring visitors back to your website.
Key Points of Engagement
1. Negation bar
2. Good Content
3. Live chat
4 video flash image
5. Registration form
6. lots of CTA
Benefits of Engagement
– Bounce Rate Under Control
– To help to increasing stick rate
– It help bild trust for the visitors on your website