What is Email Marketing
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating through electronic media. In its broadest sense, every email sent to a potential or current customer could be considered e-mail marketing.
Email marketing is sending a commercial message, typically to a group of people using email. Online email using for like e-mail marketing, send advertisements, build loyalty, trust, brand awareness.
Types of E-mail Marketing:-
Transactional Emails – Transactional emails are use triggered based on a customer action with a company. These communications primary purpose must be to facilitate, complete, or confirm the commercial transaction. Many email newsletter software vendors than offer transactional email support.
Direct emails – Direct emails are used for sending an email solely to communicate a promotional message ( for example an announcement of a special offer).
Mobile email marketing – Mobile email marketing use for sending bulk email to customer for give the promotional Offers. Email marketing now develops large amounts of traffic through smartphones and tablets.